写作指导
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Last updated：2025-06-16 15:15:22
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什么是 Case Study Report？
它是一篇深入分析某个真实或拟定案例（如企业、项目、人物）的报告，旨在诊断问题、比较方案并提出解决建议
结构包括：引言、背景、问题分析、备选方案评估、推荐方案、结论/反思。
老师评分重点:
- 提出清晰的 thesis/核心问题（本报告解决哪个关键问题？）
- 深入背景阐述（谁、在哪、干嘛、面临何问题？）
- 问题分析逻辑严密，找出导致风险或挑战的根本原因
- 备选方案比较充分，优劣势对照
- 推荐方案可行且有证据支持，成本/实施路径清晰
- 引用规范、有图表支撑、语言学术
常见写作坑:
- 背景和分析混在一起，结构混乱
- 推荐方案脱离分析，不匹配核心问题
- 只写感受/经验，不分析原因和影响
- 没有对照多种方案，观点单一缺说服力
写作技巧:
- 引言中的 thesis 要点明目标：帮 Jack 提升 CEO 沟通效率或提升董事会互动？
- 背景部分用子标题分模块，如"组织结构""董事会运作状况"
- 分析部分先列问题，再解释"为什么是问题"（用理论支持）
- 方案比较用对表或 SWOT 框架对比多选项
- 推荐方案提供具体步骤：谁执行、多久、成本、风险控制
- 图表支持更有说服力：流程图、结构图、费用比较表
- 语言要正式，使用连接词"However"、"Therefore"、"Based on"等
关键词记牢:
Case Study / Thesis Statement / Background / Problem Analysis / Alternative Solutions / Recommendation / Theory Integration / SWOT / Communication Strategy / Stakeholder Engagement
✅ 总结一句话：
Case Study Report = 背景铺好→问题挖到→方案比对→推荐落地。用真实案例、引用理论、有逻辑框架，你的报告就能真正说服读者！
老师范文示例 + 点评分析｜Case Study Report
我们特别挑选了一篇高分 Case Study Report 范文，由老师亲自撰写，并配有详细点评，帮你掌握：
✅ 如何提出清晰的 核心问题（Thesis），精准聚焦商业挑战或运营困境
✅ 如何结合背景调研，构建权威分析框架
✅ 如何层层递进，逻辑严密地拆解风险根源
✅ 如何全面设计多个备选方案，清晰对照优劣
✅ 如何推荐一个可行性强、有证据支撑的最优解，并写出成本&执行路径
这篇《Atlanta Public Schools: A Case Study》高分报告，还包括：
图表可视化展示（SWOT / Cost Table / Strategy Matrix）
引用APA 7规范、语言专业有说服力
老师点评：每段都有"打分点"和"进步建议"
每个分析步骤都有清晰分解，让你从困惑到掌握Case全流程！
想写出专业又高分的Case Study Report？这篇不能错过！
Atlanta Public Schools: A Case Study
Executive summary
执行摘要的第一部分简要介绍了该组织的背景并概述了其问题。它使用了清晰的语言并列出了发现的问题。它还说明了报告的目的--调查导致这种情况的因素。
report investigates the factors that could have led to this situation. It identifies problems associated with the organisational culture, leadership style, and top-down control ofthe APS. The main problems identified in the APS organisation are that staff are motivated by fear, there is an inappropriate leadership style, and too much emphasis was placed on the Adequate Yearly Progress (AYP) of each school.
这是建议的概要。记住，这只是一个总结，所以你不需要深入到很多细节或解释这些建议。
执行摘要的最后一部分提到，在准备报告时使用的理论和任何假设。
theory, transactional and transformational leadership styles, the balanced scorecard approach to controlling, and benchmarking. The authors assume thatAPS has appointed
这个示例案例研究（报告）只关注一个问题。然而，案例研究作业通常会要求您在特定场景中讨论许多不同的问题。
Organisational culture
Staff are motivated by fear of punishment rather than their vocation to educate students
Leadership style
Hall's transactional leadership style is ineffective in leading APS towards providing students with a good quality education. It fosters a short-term rather than a long-term focus and does not inspire innovation.
Top-down control
The organisation focused too much on achieving the required AYP targets, leading to the neglect of other non-academic measures. The ability of principals to correct problems at individual schools was also compromised.
Generation and evaluation of alternative solutions
Organisational culture
Introduce a clear code of conduct: Introduce a written code of conduct prohibiting the use of actions such as intimidation, threats and humiliation. Research by Chen, Chen and Liu (2013) suggests that when a clear set of organisational rules is defined, employees are less likely to engage in deviant behaviours. Staff would be more aware of the expected behaviours, and hence, less likely to continue acting unethically to achieve goals (Chen, Chen & Liu, 2013).
在详细解释了解决方案之后，评估它是很重要的。实施提出的解决方案的潜在缺点或困难是什么？记住，您不需要在本节中提出建议---您只需要解释和评估每个解决方案。
schools'performance in statistical terms. With cheating discouraged, schools may not be able to produce the required AYP, disqualifying them for funding, which be possible within the organisation, as the cultural foundation is set by the organisational leader (Williams et al., 2016).
This solution addresses the base cause of the aggressive culture, which is the attitude set by the organisational establish and teach a new cultural mantra centred on the mission ofthe APS organisation.
Implementation
实施部分说明了引入 推荐解决方案所涉及的操作步骤：谁/何时/如何/成本？您可以选择在表中显示此信息，如本例所示。为每项建议提供单独的实施计划。
Create a new cultural mantra that highlights the mission of APS, which is "to ensure that APS students are successful in school and life". Teach, promote and demonstrate this mantra so that the fear culture of APS can be transformed.
完成每个推荐。记住，首先要确定问题，然后是建议，然后准备好概述实施计划。
为每项建议制定单独的实施计划。
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